The Value of The Stick

14 Sep

I had an order come in the other day for a Travel Stick to be shipped to Quebec.  Like any other order, I replied with shipping and payment options.  It looked something like this:

Hello….

Thank you for ordering a Travel Stick.

I have inserted some shipping quotes for you below:

–          3 Business Day (Xpresspost) = $19.00

–          7 Business Days (Expedited parcel) = $14.82

You are probably thinking ” Why not just automate the process”.  Well the answer is….I like the personal touch.  Our order form is a purchase order form where you place an order and you get a real person (me) sending an email back with shipping and payment options.  I know some people love the process because I often have a phone conversation with them about The Stick and health in general.  I also know some people just want to hammer in their credit card information and be done with it.

Anyway, I was a little surprised to learn that the person who wanted a Travel Stick thought that the shipping was too expensive for a $30 item.  The buyer also did not like that the shipping cost did not happen right away.  I explained in my email back that each Stick(s) ship differently in size and weight.  Instead of estimating or guessing what shipping might be I pump in the postal code and dimensions of every order into Canada Post’s online shipping website.  I therefore get a 100% accurate quote.  Some companies make money on shipping costs…. we do not.  I also have shipped to Quebec before.

I was not hurt or upset, but it got me thinking.  The buyer was correct.  The price for shipping (BTW Canada Post is the most cost efficient) was half the price of the Travel Stick.  That does seem expensive.  However, the VALUE of the Travel Stick is what gets me excited.  The Stick has been around for 19 years and is proven to be an effective tool.  Yes, the shipping was a little expensive, but I could not hand deliver the Travel Stick to Quebec from Alberta, for that price.  That is what I love about all The Sticks.  They are very affordable for the job they do over and over and over again.

To be honest, distributing The Stick is not like distributing something like batteries or toilet paper or some other consumable product.  The Stick is a one time purchase in most cases.  Consumable products like batteries and toilet paper need to be purchased over and over again.  The Stick is simply a fantastic tool with loads of value.

Let me know what you think by leaving a comment.

Advertisements

2 Responses to “The Value of The Stick”

  1. Birdy September 15, 2011 at 7:30 am #

    I agree completely, Ken!! I would pay any amount to have The Stick delivered to me – it’s the best piece of equipment I own!!

  2. Ken September 15, 2011 at 8:37 am #

    Hey Birdy, thanks for dropping in. I appreciate your comment.
    – Ken

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: