CrossFit Athletes Prefer a Stiffer Stick

14 Aug

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On May 30th, 2010 in Okotoks, Alberta, Canada (my home town) I attended the National CrossFit Championships.  For those of you who don’t know what CrossFit is – “The editors of PureHealthMD writing for Discovery Health Channel found CrossFit “equals better fitness and stronger muscles in a more reasonable amount of time” compared to trying to “build muscle and get in shape by spending 60 minutes or more in the gym several days a week…” Their conclusion was that the program “is a different type of exercise routine …a well-rounded and very efficient way to achieve a higher level of fitness …that does not need a whole lot of fancy equipment, but does offer a nice variety to keep the interest level up and provide the challenge needed to keep the exercise fun.”  For more information on what CrossFit is you can go here.  I was super impressed with the competition as a whole.  The weekend long event culminated with a tire flipping, power lifts and lapping a hockey arena display of power, speed and endurance.  This picture shows just a glimpse of the ladies finals.

I had a small booth spreading the good word about The Stick.  I spoke with athletes about their training, recovery, nutrition and soft – tissue manipulation.  Most of the athletes I spoke with knew how important it was to perform at the highest level they could.  Of course, they were…..they were competing at the National Finals!!

What most people don’t know about these competitions or CrossFit in general is that these athletes work their bodies to exhaustion all the time.  The top athletes  actually training like Olympic Athletes and Professional Athletes.  The training routines are extremely rigorous and often very hard to even finish.  Athletes were actually waiting for me to get there as I arrived a little late from supporting my wife running her 9th half marathon in Calgary, Alberta.  Many of the athletes came over and said how much they loved “The Stick”.  The loved how The Stick helped them with their sore muscles, trigger points and recovery.

These CrossFit athletes were unique in that they were after a Stick that would penetrate deep into their muscles.  Most of the athletes had very thick and well-developed muscles.  As a result, I distributed more Stiff Sticks and Sprinter Sticks than I have at any other event.  I can safely say that Crossfit athletes love The Stick!  In fact, I sold out of all the Stiff Sticks that I had on hand.

The difference between a Stiff Stick and a Sprinter Stick is that the Stiff Stick is longer and more Stiff than the Sprinter Stick.  The Stiff Stick would suite people who are taller who want to get at their back and shoulders as well as their legs and arms.  It is for thick, heavy muscles.  The Sprinter Stick is the stiffest Stick in the short models of Sticks.

For more information about the types of Sticks, you can visit our website. We have a video and a table that explains which Stick is correct for a given body type.

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4 Responses to “CrossFit Athletes Prefer a Stiffer Stick”

  1. Phil Earnhardt August 14, 2010 at 5:21 pm #

    I’d think that crowd would also be interested in the Body Therapy Ball line or the Yamuna bodyrolling line for deep soft tissue massage. The balls give highly-directed self-massage; they also require a strong component of balance to use well (which would seem to appeal to the crossfit crowd).

  2. Ken August 15, 2010 at 4:32 pm #

    You are probably right Phil.

Trackbacks/Pingbacks

  1. Tweets that mention CrossFit Athletes Prefer a Stiffer Stick « The Stick & Zealous Vitality Inc. -- Topsy.com - August 14, 2010

    […] This post was mentioned on Twitter by Ken Zelez, Ken Zelez. Ken Zelez said: New Post: CrossFit Athletes Prefer a Stiffer Stick: On May 30th, 2010 in Okotoks, Alberta, Canada (my home … http://tinyurl.com/2gyzjbn […]

  2. CrossFit Champion Dan Rogers Comments on The Stick « The Stick & Zealous Vitality Inc. - January 27, 2011

    […] The above picture was actually from championships. (I did not take it, but I remember it well) I posted a blog back in August sharring my thoughts of the […]

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